As a Senior Art Director at Manulife/John Hancock, I’ve developed cohesive brand systems for both B2B and B2C audiences across multiple touchpoints. I’ve strategically built and evolved design systems to ensure consistency, scalability, and efficiency—creating templates for social media, presentations, and marketing materials that streamline production while maintaining high quality. My work spans digital and print, from financial reports, pitch decks, and whitepapers to websites, email campaigns, videos, and social media assets—each crafted to be visually consistent, on-brand, and easy to understand. I collaborate closely with finance, sales and marketing teams to align creative direction with business goals, and I’ve led design for corporate events and conferences to ensure every experience reflects the organization’s professionalism, clarity, and brand voice.
