I’ve led the creative direction for Manulife/John Hancock Retirement’s Financial Resilience and Longevity Campaign for five consecutive years—a comprehensive, multi-channel initiative promoting retirement preparedness. The campaign was recently recognized with a STAR Award for Advisor Content and named a finalist for the 2025 PR Daily Content Marketing Awards. I designed seven in-depth reports, along with supporting emails, social media assets, web pages, and webinars, ensuring a cohesive brand voice and a meaningful global impact.
